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Research papers

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter
Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.
April 7, 2009

Research papers

EasyJet community

This paper describes the development of the easyJet Customer Online Community, which easyJet describes as an innovative way to stay ahead of the pack. The paper provides details of the journey undertaken by the client and consumers to establish the...

Catalogue: Panel Research 2008
Authors: Sophie Dekkers, Graeme Lawrence
October 24, 2008

Research papers

Insight 2.0

The insight achievable by using active Web 2.0 techniques can be quite different from traditional insight.This presentation highlights two key issues: first, how to generate and extract insight from Web 2.0 which will require new techniques and...

Catalogue: Congress 2007: Excellence
Authors: Graeme Lawrence, Ray Poynter
September 19, 2007